Tuesday, February 23, 2010

The NEW Triangle Fraternity Exponent

"If you don't like change, you're going to like irrelevance even less."
-- General Eric Shinseki
This is the New Exponent.

While the newsletter format of The Exponent has served well since its launch in 1995, the format is getting more than a bit long in the tooth. In addition to just needing an upgrade, some data is indicating that younger members aren't using email as much as the oldsters and we want both to continue to be the Exponent's audience. There's an old adage that says that it’s always best to change before one has to. Unfortunately, with the burgeoning of social media and other technology phenonena in recent years, I think The Exponent, at 15 years of age, has maybe missed "before" by 2-3 years. So, we'll fall back on the "better late than never" adage this time!

So what’s the new format? After a lot of careful thought to what the new format should look like. we decided that the best would be a blog.

...Ok, the Truth is that a few of us had a short chat about it and figured out a way that we thought would both reach the target audiences in a way that was easy for the audiences and for us, the maintainers. That's how we decided that we'd blog... Ray Bradbury probably summed up our approach to the change best when he said, “You’ve got to go up to the edge of the cliff, jump off, and build your wings on the way down.”

By the way, The Exponent will also be made available through Facebook. "Subscribers" will be able to access The Exponent directly from blogger.com. They'll also be notified through email, Facebook, and Twitter when a new post comes.

The other major change will be that the posts will be shorter. There will probably be one "article" each time, but more frequent posts.

You'll also have the opportunity to have discussions about each post, if you want. What better way to learn from each other - active to active, alumnus to alumnus, active to alumnus?

Have any other ideas to make The Exponent be better? We'd love to hear them. Send them to Tim Eiler minn87 at exponent@triangle.org!

Welcome to a better way to do business!

In F, S, & C,

The Exponent Team

Pursue Excellence Relentlessly!

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